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No one thought that internet which began in the early 1990’s would have such a bright future that it will eventually hold such a powerful impact on our lives. Internet which is basically a global system of interconnected networks was made to serve billions of people worldwide irrespective of cast; creed or religion has today replaced many standard conventions of our daily lives. There is no surprise to the fact that most of the traditional media has also been reshaped.
For instance newspaper publishing has been remodeled to Web Sites, blogging and web feeds. When it all started, people were skeptical about the very whole idea of internet let alone forget about the news being remodeled. But as of now there are over a hundred million websites with billions of web pages. People are continuously switching to online media for news and entertainment related content, the reason being that nobody wants to pay for a thing that he/she can get foe free easily. As a result there is a constant slump (including some real big players of the industry) in the sales of the print editions of newspapers.
The online news sites often bring content that belongs to a particular geographical area but no one is complaining. For instance online gateways like India Report present select content from India. This kind of coverage gives the necessary focus which is required for such news related purposes and choice to people. The promise is reflected in the entertainment and sports section of these sites where the videos too are from local milieu keeping in mind the interests and preferences of people.
This kind of strategy of Online News Portals has a good chance of succeeding in near future with newspapers and the television media still lagging behind the online media. There will always be blogs and web feeds to supplement a newspaper or a news channel. Moreover news related content is available to the user as it happens, so no delay in reporting makes it a user friendly platform. Apart from serving news to the local public such portals are also reviving the interest of young generation in news and politics.
They continuously engage their audience by the means of polls, attracting attention with blogs and have an eye-catching photo gallery. As for entertainment these portals offer the content to the user at their convenience and in a crystal clear format with excellent sound quality making user experience an exciting one. The print and the electronic media have their task cut out. The online media have time going for them and there is no stopping them in near future also.
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