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Posting articles online in free article directories, creating pages on free Web 2.0 properties, building your own websites, sending e-mails, posting free advertising, etc. is easy, fast, and cheap – no doubt about that. However, many people who sit in front of the computer too much (that includes me) often forget that these are not always the most effective ways to get out the world about you, your business, your products or services.
What we need to keep in mind is that there are still plenty of people out there who read newspapers and magazines more often than they email, they don’t even have a twitter account set up yet, so no, they won’t be reading your tweets any time soon.
And it does NOT mean that these consumers are not worth pursuing, as some of them may be busy executives, who take magazines to read on planes, or baby boomers, who don’t spend a lot of time in front of the computer, preferring to watch their favorite news channel on TV or take their grandchildren to the park (and maybe read some newspapers there).
What I want to point out to you is that getting publicity in the OFFLINE world and publishing articles in the print media is a great way to LEVERAGE your best content, broaden your audience and increase TRAFFIC to your website. You can gain exposure, credibility, rise above the competition, plus it can open unexpected possibilities for you and your business.
AND, it’s not as hard as you may think.
While getting published in the New York Times is not going to be easy, small publications and local newsletters will usually gladly accept quality content that is interesting and informative to their readers. Just remember, when writing for special-interest groups, customize your articles to target those niches.
What you need to do is to come up with an interesting angle or fresh approach, new ways of doing things. Something that can be interesting to the readers. When writing articles or press releases, don’t make them sound like advertising. For example, you may write about:
1. Write about something unique that you do in your business
2. Present a compelling personal story
3. Provide a fresh perspective on a story or topic of interest to a broad number of the audience
4. Write about a national or international story from a local angle
5. Give your professional advice to solve a common problem.
6. Write about something controversial, a celebrity or break-a-news story, tie it to your niche or business, and submit it to the local papers, to attract attention and build traffic.
7. Express an opinion about an issue raised in a popular TV-show show, a best-selling book or blockbuster movie, tie it to your niche or business, and submit it to the local papers, to attract attention and build traffic.
These are just a few ideas to get you started with article marketing OFFLINE.
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