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You must have noticed people holding their Android phones or iPhones for communication or shopping, but now new operating systems are also entering the market with great features and the trends are also changing. It is really interesting to note that 57% of the developers still plan to develop mobile apps for Windows phone as its marketplace has crossed over 1 million.

Everyone would love to go for a sleek interface, integration with cloud services and easy availability of other Microsoft products like Office 365, Xbox, OneDrive and many more in a single device. And this is the reason why Windows Phone is still preferred by the developers and business owners. It has been able to successfully carve out a dominant place in the market for itself.

Let’s consider some of the reasons why building Windows app would be beneficial to enhance your business recognition and also cover a gamut of people who would be aware of the application.

Simple and advanced user interface:
Today, every user expects an easy to use interface for their mobile devices so that they can perform their tasks quickly. Windows phones are sensitive and uses an advanced user interface that entraps the attention of the people and also enhances its popularity. Users always want all tasks to be performed within limited time and speed, efficiency and performance is what they look for in their devices. Windows operating systems provide all these and this is the reason why enterprises and organizations choose Windows to build their mobile apps. Since its popularity is at its peak, building an app for this operating system would increase the awareness of the Windows app among the people and cover a larger spectrum of audience.

Build apps once and get it everywhere:
Another major concern that most developers worry about is that, in order to make any app popular, it is important to make it available on multiple platforms so that it can cover a huge audience base. The way Microsoft is tackling the mobile first method, is very clearly present in the latest release of Visual Studio. The current release has made it easier for iOS developers to quickly migrate to Windows mobile app development with complete support for Objective-C development in Windows Apps. Visual Studio now supports building of apps for Windows, iOS and Android as one platform.

Publishing Windows apps is easy:
Windows mobile app publishing is one the easiest methods of deploying apps to your enterprise when compared to iOS and Android. iOS requires applying a certificate to your app. Microsoft does not need a specific enterprise certificate as Apple needs. Microsoft has also come up with various tools to build apps that can be easily tested and published. The tools allow you to create an app within a few hours and this helps to get the work completed faster and also in an efficient manner. After the app has been created, it can be uploaded to any mobile app manager like AirWatch or MobileIron and published to an enterprise app store.

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