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It is needless to say that food plays an indispensable role in human’s life, and with the well development of our material basis, people have a higher requirement on food supply. However, how many people realize the importance of food packaging? Generally, food packaging has three advantages: protection, promotion, and transportation. This article will demonstrate to you what these advantages take effect and how we benefit from food packaging.
Prevent food from spoiling
Food safety is the top priority and only those within the quality period do no harm to our health. Therefore, we apply food packaging materials and technology to prevent food from biological, physical, or chemical variation, from its manufacture till selling to consumers. Take “Tetra Pak” as an example. It counts for a high market share of drinks packaging thanks to its high technology that uses paper, aluminum, and plastics as barrier of air and lights. It can greatly extend the food guarantee period. Good and proper packaging will no doubt keep food fresh and nice to enjoy.
Ease the transportation
We can find types of food packaging forms such as bottles, bags, cans, boxes, etc. Why do we make these different containers? That is because it considerably eases the difficulty of transportation, and prevents food from getting in touch directly with air, water, or pollution. Normally, people use bottles for liquid good and bags for bulk food.
Promote the products
In addition to using eco-friendly materials and suitable packaging forms, food packaging design is important as well. It can help promote your product and increase your sales performance. The elements of its design mainly include color, wording, and pattern. A successful design makes full use of these elements according to the product’s performance, feature, and shape, thus attracting consumers to buy. Here are two cases to share.
In terms of color, we take into ground that red stands for passion and love while gold stands for loyalty and luxury. There are two boxes of same chocolate in almost the same packaging design except for the ribbon: one is tied in a gold bow, while the other decorated with a red ribbon flower. The sales result online came out that the second item is more welcomed and won a better selling during the Valentine’s period. The seller knows well people’s conventional thinking way towards color and succeeded in promote the seasonal product.
With regard to wording, it also has a critical influence on food packaging design. Besides the basic and required product information, companies can print distinctive words like slogans to incentive purchasing. For instance, a bag of food with its outer package boldly printed “capacity increased with same price” would be sold quite well. Don’t ignore the magic of these words; it can grasp people’s subtle psychological reaction to discount.
From the cases above we can find good and nice food packaging design could become an efficient advertising method at a lower cost.
The importance of food packaging is obvious and it benefits both the manufactures and customers. However, we never agree on over packaging. Over package is a kind of resource waste and not friendly to our environment.
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