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I am a victim of frizzy hair, this means I have to go through the ritual of straightening my hair on a daily basis, before I will even think about setting foot outside. To help me do this in the morning, I use ghd hair straighteners to straighten out my locks and to be honest, I just can’t live without mine. A problem I have noticed over the past 2 years or so, is the number of fake and counterfeit ghd hair straighteners that are being sold online. So, I have done my research and have put together a little guide to help you spot fake and counterfeit ghd straighteners.
Before, I present my tips, I just want to give you a little background on what has been done so far, to try and fight off the fakers. Just before Christmas 2009, ghd work with UK police and UK domain registration body Nominet to close down more than 20 websites selling counterfeit ghd hair straighteners. This was good news, in fact it was great new. However, Nominet only has authority over domain which ended in.uk – like co.uk,.org.uk,.me.uk and so on. Consequently, the police were unable to anything about websites ending in.com,.net,.info and a like.
What you need to realize, is that most of these websites, even if they are targeting UK businesses, will often be based in China. This is where the fake ghd products are being manufactured and as a result this is where the fraudsters host the fake websites. So my first tip, is to try and find out where the website you are shopping is hosted. Ok, you might be thinking – “I’m not Sherlock Holmes…you know”. Well, don’t worry, you do not have to be. Use a free domain look up service like Whois.net or if its a UK domain go to Nominet.net. This way you can find out where the website owner lives. If it is China, the you should be worried. At this present time ghd does not operate in China, therefore there is no reason for anyone there to be selling genuine ghd straighteners from that country.
My second tip would be to carefully consider and look at the price they are selling them for. ghd hair straightener are a premium brand and have a RRP of £119 in the UK. The cheapest I have ever seen genuine ghd straighteners being sold for was £88.50 and that was only because ghd had a special trade promotion. This allowed the websites to buy them a little cheaper and pass on the savings to their customers. As a general rule, you will have to pay between £95 and £109 for a set of regular ghd hair straighteners on the internet. So, if you see websites selling them for £55, £65, £75, this should set off alarm bells in your head. You might think the price is too good to be true, well it is, because they are fake.
My final tip would be to visit the official ghd website and see if the retailer is approved or not. Many websites will say they are genuine or will display a badge saying approved ghd website. Unfortunately, the badge is as fake as the straighteners they are selling. On the ghd website, there is a domain look up, all you have to do is enter the website address of the shop you have been visiting and they tell you straight away if it is approved or not.
There you have it, these are my three top tips for avoiding fake ghd website. I hope you find them useful. I also hope, you can find a set of ghds that are a great price. There are genuine ghd retailers out there selling their straighteners at great prices, you just need to know where to look.
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